MediaTel Launches MediaTrader
MediaTel today launched a new online media availability service, MediaTrader. Providing an immediate, easy-to-use and efficient interface between media buyers and media owners, offering bespoke packages, specific promotions, sponsorship and events, as well as short-term opportunities, it has been designed to supplement the existing trading processes, and for many involved marks the first step towards electronic commerce in the UK media industry.
Early participants, posting a range of media availability, include the Guardian, Carlton TV, Carlton Screen, Clear Channel, Newsquest, Atlantic 252, TDI and Forward Publishing. Many more are committed to adding inventory over the coming few weeks.
MediaTel’s existing online media intelligence database is used by over 120 leading media buying companies and media owners already, accounting for about 2,500 registered media professionals. MediaTel will be aiming to leverage this usage level, and its own brand credibility to create an instant audience for MediaTrader. E-mail lists and alerting facilities mean that buyers can be informed of relevant new media opportunities as they are posted live on MediaTrader. In addition all MediaTel subscribers will be alerted to any MediaTrader opportunities as they use the MediaTel database, and then linked to relevant supporting data as they view online availability.
Commenting on the launch, Derek Jones, MediaTel’s managing director said: “MediaTel is already the number one provider of media intelligence to major UK media companies. It is also the number one supplier of media trading systems in the UK through JICRIT* (the online radio trading system, which MediaTel developed and manages).
“We firmly believe in the future of electronic trading in this niche, but vibrant, b2b market. MediaTrader adds to our portfolio and supplements our existing strong position. It is easy to use and will expose all but the radio industry to online trading potential for the first time.
“We expect a steadily growing take-up on the back of the cross-promotion that MediaTel can achieve. This is another natural step in the evolutionary process towards e-commerce across the media industry. MediaTel intends to stay at the centre of this process.”