BSkyB’s interactive TV reward scheme has exceeded its first monthly response target of 100,000 entries. Sky Rewards offers digital subscribers the chance to enter competitions for prizes such as concert tickets. The scheme has attracted 231,000 entries since its launch on March 20, with nine out of ten entries recieved via Sky’s interactive TV service, Open.
The company also launched its new customer title today. Published by Redwood, the 88-page Sky Customer Magazine represents a departure from form as it carries no daily programme listings. The decision to remove listings has come from the success of the on-screen electronic programme guide (EPG), which Sky says 73% of its digital viewers use as their main listings source.
At this week’s UK Digital Television conference in London, speaker Dermot Nolan of TBS identified Sky’s approach to customer service as key to its success in the digital market. However, he criticised the broadcaster’s digital EPG for being ‘clunky’.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
