Ipsos Connect: Tech Tracker Q3 2017
The latest quarterly update of the Ipsos MORI Tech Tracker shows that almost four fifths of the population own a smartphone (78%).
Unsurprisingly, smartphones continue to be the preferred device for accessing social media with Facebook remaining the most visited social network (61%). However, despite being relatively new platforms Instagram and Snapchat have attracted more visitors than Twitter in the last three months.
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