FA appoints Wieden+Kennedy as its creative agency

The Football Association has appointed Wieden+Kennedy London to support its new creative direction for the England Men’s national teams, following a competitive pitch.

Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.

“We are delighted to be working with The FA as the men’s national team begins its journey to the next World Cup and beyond,” said Helen Andrews, managing director, Wieden+Kennedy.

“For an agency bursting with football fans, this is pretty much the dream brief. We can’t wait to get started.”

Georgina Lewis, head of marketing, The Football Association, added: “This is a really important time for the England Men’s senior and development teams. Following the success this year of our youth sides and the positive progress being made in creating a pathway to the senior set-up, this is a great moment to plan our next campaign. Our aim is to bring our fans on that journey.

“We are thrilled to be working with Wieden+Kennedy London on this new direction – they immediately understood where we are at and brought an energy, passion and sense of challenge that underlined they will be great partners.”