Join Mediatel for January’s Out-of-Home Summit

Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.

The event, which runs from 2pm – 6pm, will open with Mediatel’s Editor-at-Large, Dominic Mills, interviewing Simon Valcaral, Head of Creative and Media at O2.

The OOH industry has spent significant sums to expand its digital capabilities but faces challenges common to others in the industry right now to grow its share of ad revenue. We will take on a number of key issues, including OOH’s role in brand building; the contextual opportunities now on offer; and how it will be traded in the future.

Speakers include: Dave King, Managing Director, Exterion Media UK // Craig Mawdsley, Joint Chief Strategy Officer, AMV BBDO // Mungo Knott, Director of Insight and Innovation, Primesight // Dallas Wiles, Commercial Director, JCDecaux // Sophie Pemberton, Strategy Director, Talon Outdoor // Jo Blake, Head of Adcity, Havas // Tim Bleakley, CEO, Ocean Outdoor.

Full details can be found here.