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Who should be a brand’s most trusted adviser?

Who should be a brand’s most trusted adviser?

As marketing and media options have become more complex, and service companies claim to offer an ever more well-stocked menu of skill-sets, brands can be excused if they often wonder who to listen to.

At our inaugural Future of Brands conference next week we will be asking two experienced senior clients who is, should and will be their most trusted adviser.

Stephen Pollack, head of media and comms, Nestle UK and Ireland, started his career at JWT and Mindshare before a few years as a consultant and has spent the last five at Nestle.

Annabel Venner is CMO of DirectAsia and Hiscox’s Global Brand Director, having joined Hiscox in 2009. Prior to that she worked for Coca-Cola for nine years. Both Venner and Pollack buck the current pattern of fast turnover in marketing roles.

They will be taking questions from event chair, Dominic Mills, whilst on the advisers side of the fence we have Nick Manning, who, having spent many years in media agencies, followed that with ten years at Ebiquity, leaving just before Christmas; Jenny Biggam, owner of the7Stars; and Will Hodge, executive strategy director at Karmarama, which for the last year has been under new ownership, since its purchase by Accenture.

It’s a solid mix of media agency, brand consultant, creative agency owned by management consultant, and two very experienced clients. Promises to be a very interesting debate.

Catch it at 11.30am panel at Future of Brands, 8 February, Nomura, London

Last few tickets remaining.

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