PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.
The Pride Brand Makeover 2018, which is free to enter, comes as the world prepares for a summer of LGBT+ Pride festivals. The competition is designed to highlight the debate around diversity and inclusion in advertising.
“We want you to take one of your recent campaigns aimed at a mainstream audience and re-imagine it for the Pride LGBT+ audience,” said Mark Runacus, co-founder of Wax/On and president of PrideAM.
“How would you have done it differently? Why? We want to celebrate exciting, brave, innovative and inclusive work.”
The competition is open to everyone in adland, including media, creative, PR and design, freelancers, students, and brand owners.
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The competition was first developed in 2017 and received entries from across the sector, with five winners selected by an independent jury of industry leaders as the best examples of LGBT+ inclusive advertising: Age UK, The Army, Lloyds Bank, Snickers, and Tommee Tippee.
“As a long-standing supporter of PrideAM, we’re delighted to continue our journey with the organisation and support fresh and exciting new entries to the 2018 Pride Makeover,” said James Frost, Gay Times owner and CEO.
“Brands are in a wonderful position to influence great change, and it’s important that agencies and in-house teams proactively engage in LGBTQ discussion and inclusion in order to ensure wider representation in advertising.”
For more information visit the PrideAM website.
The closing date is 5 October 2018 and the best campaigns will be announced at the end of November.
