London Taxi Promotions Launches Regional Packages

London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.

The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the Message Taxi format next year.

LTP’s managing director, Asher Moses, said: “These packages are designed to provide advertisers with high impact campaigns at low costs and are ideal if a national campaign needs highly visible regional upweights.”

The Message Taxi format has been designed in response to research carried out by LTP and is intended to bridge the gap between the superside format, which spans both sides of the Taxi, and the full livery format, which covers the entire cab and includes branded receipts. The Message Taxi package consists of vinyl graphics applied to the nearside and offside bonnet, the roof and the rear of the cab and is designed to save money on production costs, as the Taxis are not sprayed.

Taxi advertising has become more high-profile recently due to a series of initiatives designed to attract advertisers to the medium. Taxi Media launched product-filled tip up seats last month (see Taxi Media Launch Tip Up Seats) and The Media Initiatives Group began broadcasting branded Taxi Vision on LCD screens across the 20,000 London licensed taxi fleet earlier this month (see Ad Screens For Black Cabs).

London Taxi Promotions: 020 8458 7111 www.londontaxipromotions.co.uk

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