National Newspaper NRS Round-Up – September 2001
The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.
This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%, to its readership year on year. Its Sunday sister title, the Observer also did well, adding 13.1%.
Fellow broadsheet the Independent on Sunday fared less well, shedding 7.6% of its readership year on year. Heavier losses still were seen at the Sunday People, which lost 16.5% from its readership year on year, and Northern & Shell’s Daily Express which saw a year on year loss of 10.1%, leaving it with a readership figure just below 2m. Consolation for Northern & Shell came at the Daily Star, which managed a 9.3% increase in readership year on year.
| National Newspaper NRS Figures – September 2001 | ||||
| Title | Apr 00 – Sep 01 | Apr 01 – Sep 01 | Actual Change | % Change |
| Daily Express | 2,218,000 | 1,994,000 | -224,000 | -10.1 |
| Daily Mail | 5,472,000 | 5,612,000 | 140,000 | 2.6 |
| Daily Record | 1,645,000 | 1,525,000 | -120,000 | -7.3 |
| Daily Star | 1,461,000 | 1,597,000 | 136,000 | 9.3 |
| Daily Telegraph | 2,274,000 | 2,258,000 | -16,000 | -0.7 |
| Financial Times | 597,000 | 643,000 | 46,000 | 7.7 |
| Guardian | 1,068,000 | 1,204,000 | 136,000 | 12.7 |
| Independent | 571,000 | 596,000 | 25,000 | 4.4 |
| Independent On Sunday | 657,000 | 607,000 | -50,000 | -7.6 |
| Mail On Sunday | 6,061,000 | 5,710,000 | -351,000 | -5.8 |
| Mirror | 5,799,000 | 5,746,000 | -53,000 | -0.9 |
| News Of The World | 10,153,000 | 10,176,000 | 23,000 | 0.2 |
| Observer | 1,018,000 | 1,151,000 | 133,000 | 13.1 |
| Sun | 9,628,000 | 9,499,000 | -129,000 | -1.3 |
| Sunday Express | 2,278,000 | 2,310,000 | 32,000 | 1.4 |
| Sunday Mirror | 5,718,000 | 5,510,000 | -208,000 | -3.6 |
| Sunday People | 3,680,000 | 3,074,000 | -606,000 | -16.5 |
| Sunday Telegraph | 2,038,000 | 2,062,000 | 24,000 | 1.2 |
| Sunday Times | 3,101,000 | 2,982,000 | -119,000 | -3.8 |
| Times | 1,542,000 | 1,559,000 | 17,000 | 1.1 |
| Total | 66,979,000 | 65,815,000 | -1,164,000 | -1.7 |
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