Exterion Media has announced the appointment of Steve Hawker as its new UK marketing director.
Hawker will play a significant role in Exterion’s commercial growth plans and will be responsible for leading the company’s marketing strategy, leading a team of 20 across national and local marketing, research, PR and studio.
He joins from ADARA where he is currently global marketing director. He also brings substantial experience across national and local marketing, research and PR, as well as OOH, press and digital.
Hawker will be reporting directly to Nigel Clarkson, Exterion’s chief revenue officer, who said he is “delighted” by the appointment to a pivotal role in the company.
“[Hawker] is a modern marketer, comfortable with data, design and strategy, and how they all work together,” he said.
“It’s a great moment to be in OOH and at Exterion, as we move towards full-motion video delivery, automation of the sales process and develop an understanding of how classic and digital OOH work together.”
Commenting on his appointment, Hawker said: “I’m excited to be back in OOH and have the opportunity to play such a vital role in Exterion’s journey as it ramps up its sales and marketing strategy.
“Exterion has an exceptional reputation in the market, it’s capabilities and products are growing strong, and the work the company has delivered for brands across its Bus, National Rail, Westfield and TfL rail estate is second to none.
“I look forward to working with Nigel and the team to deliver quality communications to our customers, partners and the wider industry.”
Hawker will commence his new role from August 28.
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