Bauer Media’s Magic Radio is set to launch a multi-platform film campaign with Warner Bros. Pictures UK to promote the forthcoming film, Fantastic Beasts: The Crimes of Grindelwald.
Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.
Prior to the outside broadcast in Paris, Ronan and Harriet’s breakfast show will recruit fans to come to London St Pancras with a chance of winning a place with them on the Eurostar heading to Paris, where they will broadcast the breakfast show live from the train, with the show finale as it pulls into Gare du Nord in Paris.
The following 24 hours will be broadcast from a specially created studio on the Seine overlooking the Eiffel Tower.
The campaign encompasses a combination of radio, social and digital platforms with a dedicated hub on the Magic Radio website hosting all the content from Paris.
“We’re thrilled to partner with Warner Bros. Pictures UK once again,” said Simon Kilby, group commercial director at Bauer Media.
“Our insight and understanding of the family-focused Magic Radio audience, coupled with our programming expertise has created a campaign which will totally immerse the audience in the magical world of Fantastic Beasts in Paris itself through an entertaining & interactive creative adventure.”
Alex Lewis, senior vice president and director of marketing at Warner Bros. Entertainment UK commented: “With Fantastic Beasts: The Crimes of Grindelwald being set primarily in the French capital city, what better way to celebrate than to take Magic Radio to Paris?
“We are delighted to team up with Bauer once more on this incredible franchise, following the success of our partnership for the first film.”
The campaign will run from 5 to 16 November and is brokered by PHD.
