Hearst UK is cutting Esquire’s circulation from monthly to bi-monthly, whilst increasing its cover price to £6.00.
The magazine’s most recent circulation figures reveal a slight decrease from H1 2017, falling -2.5% year-on-year to 60,456 copies in H1 2018.
As part of its new brand strategy, Esquire will be launching a refreshed website to increase the coverage of luxury, style and culture content.
The title will also unveil Esquire Evenings, a series of event experiences across London which include speaker talks and masterclasses.
Furthermore, Esquire will expand its series of product collaborations with luxury brands – ‘The Esquire Edit’ – which launched this year, having previously collaborated with brands such as CQP and Troubadour.
[advert position=”left”]
Meanwhile, Hearst is planning to double Esquire’s marketing spend to reach a tightly targeted, high-net-worth audience at culturally-relevant events such as design fairs and art exhibitions.
“In a time of transformational change for media, it is right for Esquire itself to change to ensure we will be the men’s magazine brand of decades to come,” said Alex Bilmes, editor-in-chief of Esquire.
“The new look Esquire is a tightly focused, proudly niche, highly specialised product, made to the most exacting standards, for an audience of committed readers and consumers who demand only the best.”
Alun Williams, managing director of Esquire added: “The new look magazine celebrates the unique experience of luxury in print, the Esquire website will provide consumers with engaging content in a format to suit their everyday lives and the launch of Esquire Evenings is yet another example of bringing our brand to life.”
The first issue of the new print edition will go on sale from February 2019.
