Proximity London has named Adam Fulford as its new chief strategy officer (CSO), reporting directly to CEO, Gabrielle Ludzker.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth, culminating in new business wins including Apple, Dollar Shave Club and Deliveroo.
He also led several campaigns such as developing content platforms for M&S and the Love Island Partnership for Superdrug.
Prior to Mindshare, Fulford was the chief strategy officer at Rufus Leonard, head of planning at Grand Union (part of FullSix) and group planning and intelligence director at TMW.
“Adam has rigorously travelled through our industry, from client-side to digital, CRM, branding, experience design and media,” said Ludzker. “He is perfectly placed to harness the collective genius of the agency at a time when we are pushing boundaries in customer experience.
“Adam is a natural alchemist and is exactly what we need as we continue to grow and develop our proposition in the data-led creative space.”
Fulford added: “I’m honoured and delighted to be joining Proximity at a time when its reputation for creativity and breadth of skills could not be more relevant in the industry.
“Truly brand-defining experiences today do more with less, connecting data to experience, strategy to creativity, and business to customer across platforms and lifetimes. Proximity’s ability to join these dots, simply and easily, places them at the vanguard of advertising’s new age.”
