Total media revenue will increase by 4%, at constant prices, according to the latest forecasts from the Advertising Association.
The AA predicts that radio will be the fastest growing medium with spend increasing by 6%. Press revenue will rise by 5% and television and poster revenue will increase by 4% in 1993.
Figures for the second quarter of 1992 show an 11% increase in poster revenue year-on-year, a 9% increase for radio and a 5% increase for television. National Press rose by just 1% while revenue for consumer magazines was unchanged. AA:
Tel:071-828 2771
Media Jobs
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