Capital Continues London Domination Despite Falls In Share And Reach

The lead enjoyed by Capital 95.8 FM among the London stations was retained for this quarter, despite slight declines for the station in both reach and share, period on period. Meanwhile the fight for second place continues, with the heavy marketing campaigns of Heart and Magic beginning to bear fruit.

Capital remains a dominant force when it comes to reach, despite a 0.6% drop. Heart 106.2 FM saw a 17.7% increase in its reach and Magic 105.4 enjoyed a 16.7% gain. Kiss 100 also remains a contender in the field, gaining 6.8%, however Capital Gold slipped 7.15% while Virgin 105.8 dropped 8.3%.

Capital’s percentage share also fell, by 2.2 percentage points, but it remains well ahead in this respect. Magic saw an increase in share, adding 1 percentage point and retaining its lead over Heart in terms of share- Heart added 0.7 percentage points- and Capital Gold also added a percentage point.

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