Vivaldi acquires London creative agency Gravity Thinking

Global strategy firm Vivaldi has announced the acquisition of London-based creative agency Gravity Thinking.

The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering, with the aim to deliver strategies based on demonstrable impact, supported by customer journey analytics and brand funnel optimisation.

Gravity Thinking’s managing partners Stephen Firth and Andrew Roberts will join Vivaldi’s leadership team and continue to be based in London, whilst the rest of Gravity’s staff will be retained and work closely with Vivaldi’s global team.

“The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands,” said Erich Joachimsthaler, Vivaldi founder and CEO.

“I’m looking forward to an exciting year ahead, bringing together these two companies that share similar views and culture.”

Andrew Roberts, Gravity Thinking managing partner added: “We’re thrilled to join the Vivaldi family and inspired by their pioneering though leadership on brands-building and growth. We are looking forward to working with them to bring the growth strategies to life through in-market activation.”

Gravity Thinking was advised by M&A advisors Waypoint Partners who supported both, which helped bring the deal to completion.