Consumer ABCs: TV Listings

Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.

Immediate Media’s Radio Times, the third most popular magazine in the market, managed a small boost to its circulation over the period (+0.6%), although it is down -8.1% YoY to 581,000 copies.

Meanwhile, TI Media’s TV Times also recorded a small period-on-period (PoP) growth (+2.7%), as did Hearst’s Inside Soap (+3.3%) and Bauer’s Total TV Guide (+1.8%).

Leading the market with a circulation of 1.6m, Bauer’s TV Choice remained fairly steady with a small -0.5% decline in H2, though the title is down -2.3% YoY.

Elsewhere, both What’s on TV and TV & Satellite Week saw their circulations fall PoP, down -0.9% and -3.7%, respectively, to circulations of 824,000 and 94,000.