National Newspaper NRS Round Up – November 2000

NRS figures for the six month period ending November 2000 show newspaper readership continuing its decline. National titles lost 3m readers, or 4.6% of their readership, in an overall year on year analysis.

The Times took the greatest tumble, losing 18.2% of its readership as it continued its downward spiral. Telegraph titles also fared badly, the Daily Telegraph falling 13%, and the Sunday Telegraph slipping 14.9%. The Daily Star, with new owners Northern & Shell, also made significant losses, falling 11.2%.

Bucking the trend were the Observer (up 6.5%), the Financial Times (up 1.6%), the Sunday Times (up 1%) and the Guardian (up 0.4%)

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