Left to right: Lucas Brown, Guy Sellers, Tom Laranjo, Phill Palmer
Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
Announced during a party on Thursday night to celebrate the agency’s move to its new Soho offices, Behave will seek to address key client business challenges including audience insight, brand saliency, perception change, growth opportunities, behavioural change and inspiration.
The consultancy will be led by Total Media’s Lucas Brown, chief strategy officer, Phill Palmer, head of research and insight, Will Hanmer-Lloyd, head of behavioural planning, and Nitya Varma, head of international strategy.
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“Behavioural planning is an integral part of our offering to our clients, and we have long realised that there is a wider need for this as a part of our clients’ business strategies. Behave is a natural result of this,” said Guy Sellers, CEO of Total Media Group.
“Behavioural understanding can and should influence every part of a business strategy, from product to audience. At Total Media, we examine what people actually are doing and feeling and base decisions on this rationale instead of relying on measurements of ‘type’ such as age or gender.
“Behave enables us to deliver this service to clients who are looking to solve business challenges both with or without media involvement.”
The consultancy will be open to both new and current clients, including creative agencies and media owners. Clients already using its services include meat producers Kepak, Investec Wealth & Investment and audio product manufacturer KEF.
Behave builds on Total Media Groups’ existing portfolio of businesses: Total Media Limited in London, Total Media Connect in Solihull and Running Total in Manchester. The consultancy’s team will operate from the new Soho offices.
