Radio Times Promotes BSkyB

The BBC and BskyB have joined forces yet again, this time for the purpose of cross promotion.

Magazines are the medium being used on this occasion, with the Radio Times to add fourteen pages of satellite coverage to its content from 1st September. In return BSkyB is to promote the RT in its newly launched magazine, Sky Lights, offering a free copy of the listings title and discount on the next two issues.

The Radio Times says that the changes will ensure that satellite TV viewers do not switch to another listings magazine.