iProspect appoints new managing partner of product strategy

Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.

He joins from digital marketing agency iCrossing, where he served as head of search. In his new position, Williams will be responsible for the agency’s performance product portfolio, integrating its multiple marketing channels and strengthening partner relationships.

“I’m looking forward to pushing iProspect’s performance product to new heights, integrating further the already brilliant channel teams to help brands get the most out of performance media in a changing world,” said Williams.

Until the return of the agency’s director of performance media products, Caroline Reynolds, later this year, he will report into chief strategy officer Emil Bielski, who added that Williams’ “wealth of experience” in digital marketing and product strategy will help drive the agency towards its ambition of delivering “transformative performance solutions through ever deeper specialist capabilities.”

Earlier this year, the agency made a trio of senior promotions which saw its managing director at the time, Jack Swayne, elevated to CEO, London.

iProspect in one of Dentsu Aegis Network’s ten global network brands, alongside agencies including Carat, Merkle and Posterscope. Its clients include Diageo, ASOS, Eurostar and Kellogg’s.