Sublime hires new UK MD and senior leadership team

Global ad marketplace Sublime has appointed Emir Teffaha as UK managing director to support “growing demand” for high-impact ad solutions.

Teffaha joined Sublime in 2014 to launch its London office, and has over 15 years’ experience working in the advertising industry.

In his new role, he will develop strategic partnerships to build the company’s network of brands and publishers.

Meanwhile, Eddie Boyle and Lucy Zakrzewska have been appointed commercial director and head of publishers, respectively, and will work in a team led by Teffaha to support Sublime’s UK operations.

“It’s great to welcome Emir as Managing Director in the UK, and with Lucy and Eddie joining the senior team,” said Andrew Buckman, COO at Sublime.

“Both Emir and Eddie have been integral to the continued success of the company and these promotions are well deserved. Their commitment and hard work have been invaluable and see us start 2019 in excellent shape.”

The news follows a period of expansion for the company, which has opened new offices in Singapore, Lyon and Manchester.