M&C Saatchi Performance elevates Andrew Platt to partner

After four years at the agency as head of client services, M&C Saatchi Performance’s Andrew Platt has been promoted to managing partner of performance.

Platt joined the agency in 2015, and in his previous role was responsible for the agency’s outputs across all clients and channels. He has also held senior positions at agencies including PHD and Carat.

In his new role, Platt will be responsible for delivering “incremental growth through user acquisition” for the agency’s clients across all digital platforms. This includes overseeing its creative offering, to allow for more opportunities to “further intertwine” creative and media strategies.

“I am excited to build on the great work achieved to date here at M&C Saatchi Performance working on some of the biggest global brands,” Platt said, adding that the “challenge ahead” is to continue to maximise both efficiency and effectiveness for clients.

Meanwhile, Libby Robinson, EMEA managing director, said: “I am delighted to see Andrew step up in his new role as Managing Partner of Performance, EMEA.

“Andrew has played a pivotal role in the transformation of our agency from M&C Saatchi Mobile to M&C Saatchi Performance (2018), constantly evolving our clients’ business and leading his teams to drive better results.”

M&C Saatchi Performance rebranded in 2018, and was formerly known as M&C Saatchi Mobile.