Qualities Circulation figures for the period November-April’92, show the Financial Times standing stable at 0.2%, year-on year to 290,404, while the other quality newspapers show a decrease.
For example the Independent was the worst hit, falling 8.2% to 372,647, although the Independent On Sunday only recorded a fall of 1.6% to 379,589. Following the Independent both the Observer and the Times suffered a simmilar decrease, the Observer down 5.5% to 546,057, and the Times down 5.8% to 389,460. Mid-Markets Among the mid-market newspapers both the Sunday Express and the Mail On Sunday recorded increases. The Mail On Sunday increased 3.4% to 1,996,435, and the Sunday Express up 3.2% to 1,667,312. Out of the mid-market dailies, Today newspaper showed the lowest circulation, down 6.2% to 474,477, while the Daily Express and Daily Mail fell along similar lines with the Daily Express recording a decrease of 3.6% to 1,503,068.
Populars The popular newspaper titles show the largest decrease in circulation through-out the national press. Popular Continued.. The largest was recorded by the sunday People, down 10.8% to 2,144,728, follwed by the Sunday Sport, down 10.5% to 331,839. The smallest decrease was the sunday Mirror, down 0.8% to 2,794,792.
The Daily Star also experianced a substancial loss of 8.7% to 804,181.
General On the whole April was a quiet month for the national press. Although the Daily Telegraph increased their amount of colour pages, and confirmed the launch of their new weekly supplement, You And Your Family. Due to launch in May.
