Thinkbox: A Year in TV 2018-19
Thinkbox has released its annual “Year In TV” report.
It states: “TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.
“But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.”
To access the full report, please click here:
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