International Titles Suffer Recession

A slide of 10% was recorded in the number of advertising pages in international titles last year, according to a new survey from US monitor Rome Report.

The study found that despite this down-turn, at rate card rates, ad revenue for international titles was up 1.73% year on year.

Total pages for the FT were down 12.28% and income was down 4.46%. Total ad pages for The Economist fell 9.66%, but revenue was up 8.44%. Fortune magazine recorded an overall fall of 7.3% in pages, but revenue rose by 5.3%. In Europe itself,The Economist suffered a 12.72% fall in advertising pages, with revenue down 3.23%. The Wall Street Journal saw ad pages fall 11.05% and revenue down 0.8%, whilst Time’s European edition actually saw ad pages up by 12.22%, with revenue up 30.36%. EUROPEAN EDITIONS 1990 V 1991