The Programmatic Advisory makes two senior hires

L to R: Wooller and Stewart

The Programmatic Advisory, a specialist consultancy, has today announced the expansion of its London-based team with the addition of Sophie Wooller joining as head of UK and Danielle Stewart joining as senior programmatic consultant.

Wooller, who joins from Dentsu Aegis Network where she ran a martech consultancy within iProspect, will be responsible for the growth and day to day operations of the UK office.

Meanwhile, Stewart will be responsible for providing senior level consultancy to The Programmatic Advisory’s client base. She previously worked for global advertising technology firm, VE Interactive.

“We are incredibly excited by the addition of Sophie and Danielle to The Programmatic Advisory team,” said founder & CEO, Wayne Blodwell.

“Sophie’s depth in consultancy and leadership plus Danielle’s scaled experience in programmatic operations strengthens our proposition to clients.

“Programmatic is growing globally and advertisers need impartial advice from trusted experts on how best to harness the power of it, as such we have to be leaders in our approach, thinking and ways of working; with Sophie and Danielle joining it enables us to continue to do that.”