Nickelodeon Signs Cross Media Deal

Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.

The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.

The new product, Fruit Fives, will sponsor Thank Nick It’s Friday over the summer period until 7 September. Two 10 second and four 5 second sponsorship bumpers have been commissioned. Nickelodeon will also produce a 30 second promotional spot to be shown in commercial airtime.

The airtime package will be backed up with a 50 second competition spot. The competition will also run within a Fruit Fives microsite on the Nickelodeon website, which receives around 3m hits per month. In addition, full page colour ads will run in summer editions of the Rugrats comic.

Nickelodeon: 020 7472 1131 www.nicktv.co.uk

Subscribers can access ten years of media news and analysis in the Archive