|

PAMCo: UK newsbrands ‘comfortably ahead of Facebook’

PAMCo: UK newsbrands ‘comfortably ahead of Facebook’

UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.

PAMCo – which shows ‘total brand reach’ by combining print and digital across different devices – also shows that 31 million people are reading a newsbrand everyday.

According to Newsworks, the marketing body for national newsbrands, these figures put the news industry “comfortably ahead” of its nearest “rival”, Facebook, by five million people a month and almost two million people each day.

Looking solely at national newsbrands, the sector pulls in a monthly audience of 45 million. Digital daily readership now sits at 19 million, an extra 3.5 million daily readers compared to a year ago – representing a growth of 24%.

Of the 13 national newsbrands tracked by PAMCo, eight grew their total monthly brand reach over the latest period.

The i – recently bought by Daily Mail publisher DMGT from JPI Media for just under £50 million – performed the best of any title period-on-period (PoP).

The newsbrand recorded a 12.2% rise in its monthly reach to an audience of just under 7.4m- the majority of which is in mobile, which was up 14.5% and offset a -2% decline in print readership.

Meanwhile, the Daily Mail‘s monthly audience was up 5% PoP to 26.5m.

The Guardian, which leads the quality market with its free-to-access business model, held steady at 24m, while in the popular market the Mirror was up 1.3% PoP to 27.8m and the Sun was up 3.3% to 34m.

All three titles recorded mobile growth, counteracting falling print audiences.

Of those titles which saw their reach fall over the period, the Daily Star was hit the worst (-21.8% PoP), followed by The Express (-12.6%) and the Evening Standard (-6.3%).

A full breakdown for each title can be found in the tables below.

Additional content is available in this article for Adwanted Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.

Additional content is available in this article for Adwanted Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.

Additional content is available in this article for Adwanted Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted Connected.
If you are a subscriber, please log in.

Media Jobs