In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.
Dr Fou explains how the industry needs to start understanding and challenging the data they get back from their programmatic campaigns and wean themselves off the high number, low cost strategies they’re currently employing in order to achieve better effectiveness.
Want the inside track on what the most influential people in media are thinking? Mediatel News regularly speaks to the top names in the industry and shares its archive in the weekly Mediatel Conversations podcast, hosted by Jack Fielder.
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