Global launches outdoor campaign to support London’s arts sector

Commercial radio broadcaster and out-of-home business Global has joined forces with OOH specialist Kinetic and marketing agency AKA on an outdoor advertising campaign to support London’s art and cultural venues.

As lockdown restrictions begin to ease in England, the campaign aims to reassure the public that it is now safe to return to many of London’s visitor attractions, and showcases ways in which people can engage with organisations and support them online.

Cinemas, museums and galleries in England are to be allowed to re-open from 4 July.

The campaign will run across ten Global digital roadside sites in the capital until June 29, featuring venues and attractions such as Kew Gardens, Japan House and The Royal Opera House.

“Our arts and cultural industry is one of the most iconic in the world,” said Mike Gordon, chief commercial officer at Global.

“Unfortunately, like many sectors it has been severely affected by the pandemic and some venues are at risk of permanent closure if footfall doesn’t bounce back quickly. At Global we are pleased to work alongside Kinetic and AKA and play our part in the much-needed recovery of the sector.”

Amanda Lewis, group business development director at AKA, added: “The creative industries in the UK not only employ over 2 million people and contribute over £111.7 billion + GVA, they are part of the fabric of our society, we need to protect them to ensure their survival for future generations.”