TV Market Round-Up – July 2002

Analysis of July’s TV revenue figures for the UK’s main terrestrial channels reveal an overall decline of 3.4% year on year. All channels saw revenues fall, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after an injection of cash from major shareholder RTL. Satellite revenues also fell.

The ITV franchises remained relatively stable during July. LWT saw the most significant drop in revenue share. On the brighter side Meridian was seen up 0.94 percentage points year-on-year. Central and Carlton maintained their positions,with the largest share of revenues.

Costs Per Thousand

Costs per thousands rose across the board, with the exception of Channel 4, which stood out with its broad-based decline. ITV1’s costs per thousands rose across the board, with the most notable increase in the Housewives with Children category, followed by ABC1 Adults.

Commercial Impacts

Commercial impacts were down across the board at ITV1 which continues to bear the brunt of the advertising recession. ITV1 experienced notable declines in the Women category with and the Housewives with Children category. However commercial impacts were seem up across all categories for other terrestrial and satellite channels. In contrast to ITV, Channel 5 saw a notable increase in the Housewives category and the Women category.

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