Havas Media Group has hired Omnicom veteran Laura Kell to the newly-created role of chief data and product officer.
Kell will oversee Havas Media Group’s data and product offering and bring together its engineering, analytics, technology and data strategy capabilities.
Working closely with Eva Grimmett, Chief Strategy Officer, Havas Media Group, she will help to define growth strategy for existing clients, while also playing a pivotal role in new business.
Kell will also lead the development of innovative new data and product solutions to support the agency group’s proprietary Media Experience (Mx) methodology, which it launched in July 2019.
She will report to Patrick Affleck, CEO of Havas Media Group, and manage a team of more than 30 people.
After 16 years at Omnicom Media Group in UK and EMEA roles, Kell was most recently OMD EMEA group marketing intelligence partner. Over the last seven years, she has built and led the Marketing Intelligence team, while playing a key role in developing OMG’s data and analytics offering, network tools and solutions.
Affleck said: “Laura is a true force to be reckoned with. An outstanding leader with a proven track record of building diverse teams, she has an impressive ability to simplify complex challenges and identify solutions which make a meaningful difference to clients’ businesses.
“Laura will help to take our offering to the next level, enabling a team that is already innovating to create even more industry leading data and tech-driven products and services.”
