WPP and Snap launch Augmented Reality partnership

WPP and Snapchat owner Snap have announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.

The collaboration will focus on e-commerce and combine Snap’s pioneering Augmented Reality technology which 200 million Snapchatters already use each day, with WPP’s broad creative, media, commerce and technology network.

According to a Snap survey, 94% of people expect to use Augmented Reality for shopping purposes the same as or more than 2022 compared to 2021.

Sanja Partalo, executive vice president of strategic development & partnerships at WPP said: “AR has a major role to play in the future of marketing and commerce, from virtual try-on to immersive digital experiences.”

The partnership will provide end-to-end options for creative, production and measurement of Augmented Reality campaigns to offer flexibility and performance insights to WPP clients.