TikTok has appointed a new UK head of sales today, Mediatel News can reveal.
Kris Boger has been working for the short-form video-sharing platform since November 2019 as head of product marketing in Europe and his new role is general manager of global business solutions for the UK.
Boger starts in the role today and will report into Stuart Flint, TikTok’s head of global business solutions Europe, who previously oversaw the UK.
TikTok’s UK commercial team will now report to Boger and he will be overseeing brand and agency partnerships, as well as the TikTok For Business platform.
A spokesperson did not disclose to Mediatel News how many UK salespeople TikTok now employs, but did say the company has rapidly scaled over the last 18 months.
Prior to working at TikTok, Boger worked in product marketing at Facebook for nearly four years, and previously held positions at AKQA and Red Bull.
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