Fifth National Sponsorship Conference

The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.

“With sponsorship’s growing maturity has come a greater understanding of its different uses” says Alan Chilton, chairman of ITV sponsorship.