RAJAR Results Q4 2001- National Stations
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again, increasing 15.5% year on year to achieve an average weekly reach of 12.3 million.
In the commercial sector Classic FM managed an increase of just under 11% year on year. Meanwhile talkSPORT strengthened its position with an 11.7% increase, taking it to a reach of 2.4 million. However, its BBC rival, 5 Live, saw an even more impressive 13.1% increase, rising to an average weekly reach of 6.3 million.
BBC Radio 2 also put in a strong performance in terms of share of listening, adding 1.6 percentage points year on year to achieve a share of 15.2%. The nearest contender for largest share, BBC Radio 1, saw a decrease in share year on year, its 0.9 percentage point fall taking it below the 10% mark.
Among the national commercial stations Classic FM retains the largest share of listening, despite a 0.2 percentage point drop year on year, with 4.5%. talkSPORT did well during the quarter, with a 0.3 percentage point increase compared to the same period last year taking it to a 1.6% share, overtaking Virgin Radio AM, which dropped 0.3 points to 1.1%.
| National Stations Weekly Reach (000s) | ||||
| Station | Reporting Period | Dec-00 | Dec-01 | % Change |
| BBC Radio 1 | (Q) | 10,709 | 10,793 | 0.8 |
| BBC Radio 2 | (Q) | 10,688 | 12,343 | 15.5 |
| BBC Radio 3 | (Q) | 1,980 | 1,980 | 0.0 |
| BBC Radio 4 | (Q) | 8,872 | 9,939 | 12.0 |
| BBC Radio 5 | (Q) | 5,523 | 6,246 | 13.1 |
| Classic FM | (Q) | 6,041 | 6,698 | 10.9 |
| talkSPORT | (Q) | 2,162 | 2,416 | 11.7 |
| The New Atlantic 252 | (Q) | 1,121 | 1,064 | -5.1 |
| Virgin Radio AM (UK) | (Q) | 2,572 | 2,394 | -6.9 |
| National Stations Share Of Listening (%) | ||||
| Station | Reporting Period | Dec-00 | Dec-01 | % Point Change |
| BBC Radio 1 | (Q) | 10 | 9.1 | -0.9 |
| BBC Radio 2 | (Q) | 13.6 | 15.2 | 1.6 |
| BBC Radio 3 | (Q) | 1.2 | 1.1 | -0.1 |
| BBC Radio 4 | (Q) | 10.8 | 12 | 1.2 |
| BBC Radio 5 | (Q) | 4.1 | 4.6 | 0.5 |
| Classic FM | (Q) | 4.7 | 4.5 | -0.2 |
| talkSPORT | (Q) | 1.3 | 1.6 | 0.3 |
| The New Atlantic 252 | (Q) | 0.6 | 0.6 | 0.0 |
| Virgin Radio AM (UK) | (Q) | 1.4 | 1.1 | -0.3 |
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