Messagizer Predicts Future Of Email Marketing
Videomail will be the next generation of email advertising, according to digital marketing group Messagzier which has published the results of its first videomail ad campaign.
Messagizer claims that post-campaign analysis of a promotion for the launch of Pathe/Twentieth Century Fox’s The Hole on video and DVD shows that 40% of consumers who received a videomail trailer for the film are likely to buy it as a result.
The trailer was distributed via standalone videomails and videobanners in email newsletters to targeted subscribers on Messagizer’s permission-based databases. According to the company, the campaign was seen by 316,880 unique users and produced a click-through rate of 9% to The Hole and video and DVD website.
The digital marketing group also claims that 71% of those responding to a survey following the campaign, would like to see more film trailers in the videomail format.
Paul Shalet, CEO of Messagizer, said: “We have drawn on our range of skills and experience to combine this new technology with our proven track record for delivering marketing solutions, so it is rewarding to see hard evidence of success in the form of return on investment, as well as positive feedback from both our subscribers and clients.”
Adrian Coxon, online media planner of MediaVest, which booked the campaign, added: “As an agency we’re always looking for creative ways to achieve standout in what is becoming an increasingly cluttered market place. Video email had been on our radar for several months but we needed assurance that the campaign could be effectively delivered.”
Last month Messagizer recruited Espotting to provide links to relevant companies within its subscriber newsletters, in the first deal of its kind between an interactive marketing company and a pay-per-click search network (see Messagizer And Espotting Secure Deal).
Messagizer: 0870 770 5541 www.messagizer.com
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