Technology Ads Still Tough For UBM

United Business Media (UBM) has indicated that overall trading and outlook remain similar to the position outlined at its AGM in May and at the full year results in March.

UBM says its businesses are showing a ‘robust performance’ on a ‘challenging and uncertain trading environment’ which is putting continued pressure on revenues.

In the market research sector, UBM says that the NOP World division is making steady progress despite the tough market conditions in the US, with the UK showing a strong recovery from the second half of last year.

In a separate statement the company said the business-to-business information technology market as a whole decreased year on year by 35.9% in advertising page volumes in the months of April and May 2002 and by 56.0% over the same period in 2000. CMP Media’s continuing High Tech publications recorded a 24.5% page volume decrease against April and May 2001 and a 40.7% decrease against April and May 2000 – in line with UBM’s expectations.

CMP Media in the US continues to increase share compared to 2001 – its continuing titles held a share of 27.6% in May 2002 up from 24.8% in May 2001.

In the calendar year to date, CMP’s titles’ share was 29.0%, up from 24.5% in the prior year period. The market as a whole decreased by 39.8% compared to the year to May 2001 and by 53.0% compared to the year to May 2000.

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