Magazine Ads Come Out Top In Survey

Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.

According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be more tailored to their readers’ needs than any other medium, significantly more than second placed newspapers with 21%. Commercial radio fared the worst with only 7% of respondents believing its content to be tailored.

The Absorbing Media report, which will be launched on 8 May as part of the Magazines 2002 marketing conference, also shows that television adverts are found more annoying than any other kind, with more than half of all respondents who watch TV saying that they often find advertising annoying (see TV Advertising Most Annoying, Says PPA Research).

PPA: 020 7404 4166 www.ppa.co.uk

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