BARB: Disney+ gains most UK household subs in Q1

Disney+ and Apple TV+ had the largest increases in UK home subscribers in the last quarter, according to latest BARB data.

In BARB’s Establishment Survey covering Q1 2022, the UK TV audience measurement body revealed Disney+ increased its household subscribers from 5.49 million in Q4 2021 to 6.53 million in Q1 2022 (19%).

Apple TV+ was a new addition to BARB’s subscription video-on-demand (SVOD) households tracker and was accessed by 1.57 million homes in Q1 2022, compared to 1.24 million in Q4 2021 (27%).

Netflix, Amazon Prime Video and Now TV saw “small quarterly gains”, BARB stated, with household subscriptions in 17.29 million homes, 13.35 million homes and 2.13 million homes respectively in Q1 2022.

This marked an increase of 3%, 6% and 4% from the previous quarter for each streaming service.

The study also found SVOD household subscriptions jumped 500k quarter-on-quarter to reach 19.57 million UK homes, or 68.5% of households.

UK homes with two or more servicers grew from 12.4 million homes in Q4 2021 to 13.2 million homes in Q1 2022 or 46.3% of households.

(Pictured, main image: Ewan McGregor in Obi-Wan Kenobi, Disney+)