TV Market Round-Up – March 2002

Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue increase by 8.1% year on year and the latter also witnessing an improvement. The news was better still for Satellite channels, which saw revenues rise by 21.3% year on year during March.

Among the ITV franchises, HTV saw the most significant gain. Central and Meridian also experienced some positive movement, both seeing their share of revenue increase by 0.66 percentage points during March. At the other end of the spectrum, Carlton and LWT saw the most significant year on year decreases.

Central commanded the largest share of ITV’s revenue during March, followed by Carlton.

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