- The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
- The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
- The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
- The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search
The brief – The Media Leader’s daily round-up of media news.
- The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more
The brief – The Media Leader’s daily round-up of media news.
- The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more
The brief – The Media Leader’s daily round-up of media news.
- The Brief – Monday 1 December – Ofcom on the BBC, disabled underrepresentation in media industry and Swedish publishers v Meta
The brief – The Media Leader’s daily round-up of media news.
- Mark Zuckerberg champions ‘superintelligence’ as Meta revenues jump
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.
- Netflix eyes bigger role in digital water-cooler chat with Moments
Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.
- YouTube ad revenue surpasses $8bn even when ‘discounted’ on media plan
YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
- Snap targets growth with SMEs
The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
- TikTok/Instagram rivalry moves into photo-sharing
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
- Twitter to reinvest in trust and safety amid child abuse claims
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
- Will BeReal’s embrace of brands and celebrities pay off?
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
- Channel 5 grows linear share in 2023
Analysis: The broadcaster increased its share of linear channels by 5%.
- Amazon Prime Video with ads: what we know so far
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
- Google 1% cookie deprecation: what will change?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
- 5 reasons Warner Bros Discovery and Paramount are discussing merger
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
- New York Times lawsuit exposes split in publishers’ strategies
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
- Spotify set to axe 1,500 jobs in ‘incredibly painful’ cuts
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.
Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.
YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
Analysis: The broadcaster increased its share of linear channels by 5%.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.