Currys goes back to cinema for first time in a decade

News in brief

Currys has gone back to cinema to target students needing laptops for the return to school and university.

Spark Foundry and AMV BBDO worked on three ads in Currys’ “No questions unanswered” campaign, taking the tech retailer back to cinema for the first time in ten years, with accompanying activation on TV, social and location-based digital.

The ads show Currys’ tech experts going “the extra mile” to answer customer questions, from testing remote working capabilities from El Capitan in Yosemite to test out remote working capabilities (pictured, above), to teaching an art class in Paris.