Nielsen Launches Single Source Software For Media

Nielsen Media Research has launched new software that allows media companies to analyse advertising expenditure alongside advertising creative.

The “Ad Dynamix” software links advertising expenditure data at spot level, across all media, to creative executions. Data is upgraded continuously and there is no need for software upgrades.

Charles Fulton, Nielsen Media Research’s managing director, commented on the reasons behind the software’s development: “The trouble with information is that it usually starts simply enough but then becomes more and more complicated as we try to extract greater value from it. Our Advertising Information Services are no exception. We now report on cost and number of advertisements, advertiser, brand…and much, much more. Multiply this potential complexity by each media…and we are in danger of information overload.”

Nielsen Media Research: 01344 627 553 www.acnielsenmms.com

Recent Research Stories from NewsLine Ambush Marketers Did Not Steal World Cup World Cup 2002 Exceeds Expectations With Global Viewings Web Measurement Comparison Finds Correlation

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left