The Specialist Works appoints managing partner, implementational planning

News in brief

Independent media agency, The Specialist Works, has appointed Lee Baring as managing partner of implementational planning.

Baring (pictured, main image) will be in charge of leading specialist teams across AV, publishing, online, radio and out-of-home (OOH) and ensuring the delivery of best work and solutions for clients.

He previously worked at VCCP Media for nine years, most recently as head of investment, but also as head of broadcast and head of TV, and prior to this held roles at 4th Floor Media, Sony, Media Campaign, Virgin Media, MPG, The Allmond Partnership, MediaCom and ITV.

The Specialist Works is part of What’s Possible Group.