JML appoints Wavemaker UK to handle £11m media account

Ella Sagar

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September 1, 2022

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1 minute

In brief: Wavemaker UK has won JML’s media account following a competitive pitch.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Wavemaker UK has won JML’s UK media account following a competitive pitch.

JML sells consumer products through video marketing.

The WPP agency will handle all media strategy and planning across the UK and will work on three briefs including digital, ecommerce and short-form (standard) TV.

This appointment follows an existing relationship with Wavemaker’s Ireland office but previously JML blended media planning and buying internally and recruited specialist agencies as necessary. All Response Media previously worked on JML’s media from 1997.