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Taylor Nelson Acquires TV And Radio Monitoring Business

Taylor Nelson Acquires TV And Radio Monitoring Business

Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex.

The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the group’s existing media intelligence activities in 20 countries, says TNS.

The business will provide advertising expenditure tracking; creative advertising, media strategy and news monitoring, along with sports sponsorship evaluation.

The broadcast division of BMC monitors TV and radio stations nationwide, providing news monitoring and editorial services to a wide range of clients.

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