UK Cinema Sees Record Revenue During 2001

UK cinema saw advertising revenue increase from £128m in 2000 to £164m in 2001, a year on year increase of 28%, according to the Cinema Advertising Association (CAA).

The figures show that more advertisers than ever before used cinema during 2001 with 118 brands spending over £100,000 more during 2001 than during 2000. Channel 4 was the top spending cinema brand, investing just under £6.5m in the medium over the course of the year, followed by BT Cellnet with £5.8m and Orange with just under 3.5m. New advertisers included Carling, Colgate, Evian and Dulux.

According to AC Nielson MMS, Motors was the fastest growing cinema advertising category, with the new BMW, Peugeot and Saab using the medium heavily during 2001. The Drinks category, traditionally the largest, slipped to third position, whilst the Business and Industrial and Food categories remained high on the list.

The top two spending agencies remained the same with both Carat and Universal McCann increasing their cinema spend by over 50% year on year. According to the CAA all agencies in the top ten increased their cinema spend, during 2001 with Mediavest more than tripling its investment.

President of the CAA, Debbie Chalet, said: “In an advertising market that is deflated the performance of the industry is outstanding. We are convinced that 2002 will continue this upward trend with an extremely wide range of film releases, catering for all segments of the cinema audience and benefiting a wide range of advertisers.”

Last month the CAA announced that the admissions total for 2001 was 155.9 million, up over 9% on 2000 and the highest figure for 30 years (see Cinema Celebrates Another Good Year).

CAA: 020 7534 6363

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