NRS National Newspaper Round-Up – December 2001
NRS National Newspaper Round-Up – December 2001
NRS figures released for National newspapers for the period July-December 2001 showed that, year on year, the market as a whole saw an increase in readership of 0.6% to over 66 million. The largest movement in either direction, in a year on year analysis of the six month period, was seen in the readership of the broadsheets.
The worst performance came from the Independent, which dropped 61,000 readers year on year, falling 12.1%. Sister paper the Independent On Sunday did not fare much better, falling 4.8%.
The Financial Times saw healthy growth in readership year on year, of over 13%, while the Times managed a similar impressive jump during the period.
Among the tabloids, the Sunday People suffered an 8.2% drop in readership year on year, while the Daily Star’s 10% increase sees its readership now standing at 1.6 million.
| Title | Jul 00-Dec 00 | Jul 01-Dec 01 | Actual Change | % Change |
| Daily Express | 2,150,000 | 2,043,000 | -107,000 | -5.0 |
| Daily Mail | 5,593,000 | 5,690,000 | 97,000 | 1.7 |
| Daily Record | 1,568,000 | 1,613,000 | 45,000 | 2.9 |
| Daily Star | 1,444,000 | 1,589,000 | 145,000 | 10.0 |
| Daily Telegraph | 2,215,000 | 2,307,000 | 92,000 | 4.2 |
| Financial Times | 579,000 | 658,000 | 79,000 | 13.6 |
| Guardian | 1,118,000 | 1,187,000 | 69,000 | 6.2 |
| Independent | 504,000 | 443,000 | -61,000 | -12.1 |
| Independent On Sunday | 610,000 | 581,000 | -29,000 | -4.8 |
| Mail On Sunday | 5,876,000 | 5,987,000 | 111,000 | 1.9 |
| Mirror | 5,516,000 | 5,706,000 | 190,000 | 3.4 |
| News Of The World | 10,210,000 | 10,445,000 | 235,000 | 2.3 |
| Observer | 1,049,000 | 1,100,000 | 51,000 | 4.9 |
| Sun | 9,533,000 | 9,216,000 | -317,000 | -3.3 |
| Sunday Express | 2,125,000 | 2,197,000 | 72,000 | 3.4 |
| Sunday Mirror | 5,609,000 | 5,409,000 | -200,000 | -3.6 |
| Sunday People | 3,365,000 | 3,089,000 | -276,000 | -8.2 |
| Sunday Telegraph | 1,948,000 | 2,092,000 | 144,000 | 7.4 |
| Sunday Times | 3,223,000 | 3,049,000 | -174,000 | -5.4 |
| Times | 1,460,000 | 1,662,000 | 202,000 | 13.8 |
| Total | 65,695,000 | 66,063,000 | 368,000 | 0.6 |
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